SHOW LOVE TO BIG AIR. Nike's first lifestyle Air Max shoe is everything you imagined with the Nike Air Max 270. What we love most (for obvious reasons): the BIG, bold wraparound 270 Air unit to showcase our greatest technology everywhere you go. Benefits * Woven and synthetic fabric on the upper provides a lightweight fit and airy feel. * The 270 Max Air unit provides 270 degrees of see-through cushioning. * Foam cushioning underfoot feels soft and lightweight. * Rubber outsole provides durable traction. * Heel pull tab helps you take the shoes on and off easily. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.