Lace up and add your touch to the sneaker revolution. Produced at the cross-section between art, music and culture, the Air Max 90 is now yours to customise. Choose classic leather or add a little summertime flair with canvas. Give it a makeover with your fave colours. Then add a personalised message and let the shoe that helped define the '90s speak for you. What's Your Base Leather, canvas or a mix of both—apply a vintage finish to the time-tested Air Max 90 with a choice of durable materials. Make It One Colour Go monochromatic with select colours and match the midsole, outsole and upper. Own Your Narrative Add a personalised message on the heel and tell a piece of your story. Embroidered on a leather heel tab, you get up to 3 characters: numbers 0–9 and letters A–Z. Colour Your Waffle Gumsole, vintage Sail or coloured, whatever you choose for your Waffle outsole, it's sure to leave a mark. More Benefits * Originally designed for performance running, visible Air cushioning puts the history of comfort beneath your feet. * Rubber Waffle outsole delivers traction, durability and heritage style. * Padded, low-cut collar looks sleek and feels great. Nike By You Details * Our Members are one of a kind, and your shoes are too. Each pair is proudly made one at a time, by hand. Good things are worth the wait. * Your initials? A nickname? Or something else that's so you. Get personal with a customisable inscription on your shoes. Plus, your name is on the box. * With our 3D builder, watch your creation come alive as you experiment with all kinds of design choices. Air Max 90 The '90s were a turning point in culture—art, music, fashion and sneakers. The Air Max was at the forefront of the movement. With even more exposed Air cushioning and a bold new colour affectionately dubbed "Infrared", its revolutionised design helped the first 90 take on a life of its own. No longer just a running shoe, it solidified Air Max as a streetwear cornerstone.